Core Values


We believe that telling the truth is the only right thing to do. We strive to be scrupulously honest, good news or bad with our employees, our vendors and certainly our customers. This means that if we make a mistake we admit it, if we get it wrong we correct it, if we change a policy or price we say why.

The Dignity of Our Work

The work that is done in our shop has value and integrity. We have spent our lives learning our trade and continue to invest in ourselves by striving to improve our skills. We also work hard to keep informed and up to date with the latest techniques so that we can provide you with accurate information. We try to learn from each customer so that we may provide the next customer with a slightly better service and product. We do not do work, suggest work be done or items purchased unless we truly believe it is in your best interest.


The only way to insure that our customers get the great product they expect is to start with quality components and materials. Our product specifications are arduous and we hold our vendors to the highest standards. We hold ourselves to standards which are even higher, we take pride in our work and with our customers satisfaction. A superior piece of jewelry stands on its own and can only be enhanced by the joy of its owner.


We give back to the communities that support us. Our goal is to develop long-term relationships with our customers, and we fully understand that reciprocation is crucial to any good relationship. We do business with local businesses and support events that we believe better our community.

This statement is intended as a visible commitment to who we want to Be, with every customer, every day. We ask that you – our customers – through your feedback and support help us achieve and maintain these standards.

Thank you,

Besco Jewelers

Besco Custom JewelersCore Values